💬Faridaily → ??? Help us rename & get a discount
Hello! This is Farida and Margarita, and we want to tell you about an important update to our newsletter. As part of our ongoing drive to expand and improve our content, we are getting a new name, and a new design. And we need your help.
Over the last few weeks, we’ve been thinking long and hard about a name that would reflect our newsletter’s mission of taking you inside the Kremlin to shine a light on decision-making, and provide expert analysis of Russian politics and economics. But we haven’t been able to come up with one yet. So, we decided to ask you—our readers—for assistance.
Click on the link below to vote for one of our options, or suggest one of your own.
We have a special offer up for grabs for those who help us find a new name. We plan to introduce a paid subscription this fall, and if you vote for a new name and leave your email, we’ll give you a discount!
If we like the name you suggest so much that we end up choosing it, you’ll get a free annual subscription.
We’re on holiday for a few weeks at the moment, but the next newsletter will arrive in your inbox on September 12.
As ever, thank you for your support!
The problem with "Faridaily" is it doesn't really tell readers anything about your content.
To Western readers, you're offering rare glimpses of lives not unlike their own, but lived in a geopolitical enemy under a government dark and strange.
"Russia" should be in there, for sure - or something Russian - but you could also allude to something familiar - something that speaks to the class of both your readers and your subjects, inviting the former to see what they share with the latter.
"Upper-Middle Russian"
Or "Brunch on Red Square"
Or "Life of a Moscow Group Chat"
Or "Kremlin Group Chat"
Or something like that.
I don't think I've really nailed it, but you get the idea: Something Russian, some habit or activity common yo the elite social milleu from which your sources come (and to which your readers might relate).
Daily Fairy 😂